GuideMark vs HelpHero
Straightforward product tour software with transparent pricing based on monthly active users. Features unlimited tours, checklists, and hotspots with no feature restrictions.
TL;DR
Choose GuideMark if you want:
- Tours you record by clicking through your app, or let AI draft
- One-click brand matching from your app's CSS
- Beacons, checklists and the metric tree on every plan
- One script tag, no SDK or build step
Choose HelpHero if you want:
- Transparent MAU-based pricing
- All features at every tier
- No branding on paid plans
- CSS customization available
Feature Comparison
- Included
- Partly
- Coming soon
- Not included
| Feature |   | HelpHero |
|---|---|---|
| Tour Creation | ||
| AI-powered tour generation | Included | Not included |
| Visual no-code editor | Included | Included |
| Brand detection & matching | Included | Not included |
| Unlimited product tours | Included | Included |
| Onboarding & Engagement | ||
| Interactive product tours | Included | Included |
| Onboarding checklists | Included | Included |
| Analytics & Diagnostics | ||
| AI UX diagnostics & friction tracking | Included | Not included |
| Interactive journey mapping | Included | Not included |
| Session replay / DVR recordings | Not included | Not included |
| Customization | ||
| Custom tooltip styling | Included | Included |
| Multiple tooltip themes | Included | Included |
| Custom CSS support | Not included | Included |
| Remove vendor branding | Included | Included |
| Targeting & Delivery | ||
| URL-based targeting | Included | Included |
| User segment targeting | Coming soon | Included |
| Frequency rules (first visit, weekly, per session) | Included | Not included |
| A/B testing | Not included | Included |
| Integration | ||
| One-line embed code | Included | Included |
| SPA support | Included | Included |
| Analytics integrations | Partly: GA4 | Included |
| Pricing | ||
| Free trial | Included | Included |
| Transparent pricing | Included | Included |
Pricing Comparison
€24/month
Published pricing, tiered by monthly active users.
- Unlimited product tours on every plan
- Every feature on every tier
- No per-seat fees
HelpHero
From $55/mo
Up to 1,000 MAU, scales with usage
- Transparent MAU-based pricing
- All features at every tier
- No branding on paid plans
HelpHero Limitations
- Basic, utilitarian interface design
- No AI features for content generation
- Limited visual customization without CSS
- Small team with limited support hours
- Manual content writing required
HelpHero facts checked against their website on . Spot something out of date? Email support@guidemark.co.
Frequently Asked Questions
What is the difference between GuideMark and HelpHero?
HelpHero positions itself as “Simple Product Tour Software”. GuideMark is product tour software for SaaS web apps: tours you record or let AI draft, styled from your app's CSS, plus beacons, checklists and AI UX diagnostics, installed with one script tag. Where HelpHero is stronger: custom CSS for tour styling, and A/B testing.
Is GuideMark cheaper than HelpHero?
GuideMark publishes its pricing: from €24/mo, tiered by monthly active users, with every feature on every tier. HelpHero pricing: From $55/mo. Up to 1,000 MAU, scales with usage.
Does HelpHero use AI to write tours?
No. In HelpHero you write each step yourself. GuideMark can draft a page's tour: it picks up to six steps in reading order and AI writes each title and text, which you then edit.
Can I style tours to match my app in both?
Yes, in different ways. HelpHero lets you style tours with your own CSS. GuideMark has no custom CSS; its Auto-detect style reads your app's colour, font and corner radius instead, or you choose Solid, Full Color or Glass.
Ready to try GuideMark?
Create AI-powered product tours that match your brand in minutes.