GuideMark vs Usetiful
Code-free product tour software that was acquired by Fullstory in 2025. Offers a basic visual editor but with a dated interface design. Future roadmap uncertain as it becomes part of the Fullstory analytics platform.
TL;DR
Choose GuideMark if you want:
- Tours you record by clicking through your app, or let AI draft
- One-click brand matching from your app's CSS
- Beacons, checklists and the metric tree on every plan
- One script tag, no SDK or build step
Choose Usetiful if you want:
- Basic visual editor
- Checklist functionality
- Simple setup process
- Now backed by Fullstory resources
Feature Comparison
- Included
- Partly
- Coming soon
- Not included
| Feature |   | Usetiful |
|---|---|---|
| Tour Creation | ||
| AI-powered tour generation | Included | Not included |
| Visual no-code editor | Included | Included |
| Brand detection & matching | Included | Not included |
| Unlimited product tours | Included | Partly: Tier-limited |
| Onboarding & Engagement | ||
| Interactive product tours | Included | Included |
| Onboarding checklists | Included | Included |
| Analytics & Diagnostics | ||
| AI UX diagnostics & friction tracking | Included | Not included |
| Interactive journey mapping | Included | Not included |
| Session replay / DVR recordings | Not included | Not included |
| Customization | ||
| Custom tooltip styling | Included | Included |
| Multiple tooltip themes | Included | Not included |
| Custom CSS support | Not included | Included |
| Remove vendor branding | Included | Partly: Paid plans |
| Targeting & Delivery | ||
| URL-based targeting | Included | Included |
| User segment targeting | Coming soon | Included |
| Frequency rules (first visit, weekly, per session) | Included | Included |
| A/B testing | Not included | Not included |
| Integration | ||
| One-line embed code | Included | Included |
| SPA support | Included | Included |
| Analytics integrations | Partly: GA4 | Included |
| Pricing | ||
| Free trial | Included | Included |
| Transparent pricing | Included | Included |
Pricing Comparison
€24/month
Published pricing, tiered by monthly active users.
- Unlimited product tours on every plan
- Every feature on every tier
- No per-seat fees
Usetiful
Unknown
Acquired by Fullstory (announced Nov 2025); usetiful.com/pricing now redirects to Fullstory
- Basic visual editor
- Checklist functionality
- Simple setup process
Usetiful Limitations
- Outdated, clunky user interface
- Uncertain product roadmap after acquisition
- Limited design customization options
- No AI-powered content generation
- Basic analytics compared to modern tools
Usetiful facts checked against their website on . Spot something out of date? Email support@guidemark.co.
Frequently Asked Questions
What is the difference between GuideMark and Usetiful?
Usetiful positions itself as “Product Tour Software”. GuideMark is product tour software for SaaS web apps: tours you record or let AI draft, styled from your app's CSS, plus beacons, checklists and AI UX diagnostics, installed with one script tag. Where Usetiful is stronger: the Fullstory analytics suite behind it since the acquisition.
Is GuideMark cheaper than Usetiful?
GuideMark publishes its pricing: from €24/mo, tiered by monthly active users, with every feature on every tier. Acquired by Fullstory.
What happened to Usetiful?
Fullstory announced in November 2025 that it had acquired Usetiful, and usetiful.com/pricing now redirects to Fullstory. If you want a standalone product tour tool with published pricing, GuideMark is one option.
Can I move my Usetiful tours to GuideMark?
There's no importer. Tours are quick to rebuild: record one by clicking through your app, or let AI draft the steps for a page, then review and publish.
Ready to try GuideMark?
Create AI-powered product tours that match your brand in minutes.